“I’ve seen Booster’s culture thrive over the past 15 years, and I know firsthand that Chris Carneal understands what it takes to build a passionately inspired culture that is driven by purpose.”
— DAN T. CATHY, OWNER & CHAIRMAN OF CHICK-FIL-AThe modern business landscape is littered with hollow mission statements and performative values. The Virtue-Driven Business by Chris Carneal offers something radically different: a return to timeless virtues.
CHRIS CARNEAL draws on two decades of experience building and leading America’s largest school fundraising company.
He shows how six core virtues—Gratitude, Wisdom, Care, Courage, Grit, and Celebration—create business cultures where people flourish, teams do their best work, and clients feel genuinely valued.
“Business is about so much more than products and profitability. I don’t just want great employees. I want my business to develop passionate people whose virtuous character changes everything around them.”
— chris carneal, the virtue-driven business, pg. 37Readers of The Virtue-Driven Business will discover…
Four compelling reasons to embrace virtues over values
Chris's tale of leading his business through 173 days of no revenue
The six timeless virtues that will transform any organization
29 practical steps to activate the virtues in business and life
